While watching the Season 2 episode of THE ROCKFORD FILES, The Girl in The Bay City Boys Club (1975), I was surprised to spot the Donut Prince, in Burbank, California. I knew the Donut Prince sign was old, but I never thought the place was serving up fresh pastries in the early 1970s when Jim Rockford (James Garner) would be driving by in his gold Pontiac Firebird Esprit. I've been making trips to Donut Prince for the last 10 years (fortunately my waistline doesn't show it), so when I caught a glimpse of the unique neon yellow sign it stood out immediately.
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James Garner on Olive Avenue, Burbank, CA
Donut Prince sign hidden just behind the trees. Olive Ave, Burbank.
The Donut Prince is located at 1721 W. Olive Avenue, Burbank, California. Just behind the Donut Prince is a McDonald's which is also still in business. The Safeway that can be seen just before the Donut Prince was later a Von's grocery store and then a few years ago it was changed into a CVS Pharmacy.
In the comparison below we can see that on the opposite side of the street there is a liquor store and a bank. Today there are still a bank and liquor store at these locations but not the same bank and liquor store from the date of the Rockford Files screenshot.
Garner looks into his mirror while passing the Safeway on Olive Ave.
The Safeway is now a CVS Pharmacy. Olive Ave, Burbank.
The Donut Prince has been used a few times as a filming location (Larry Crowne, T.J. Hooker) and is also popular with celebrities. Pictures of stars who have dined there adorn the walls. George Lopez apparently is an especially big fan of the place. Even though the place is a donut shop, I primarily go for the hot ham and cheese croissants.
This episode of the Rockford Files includes many other Valley locations, including the Burbank YMCA, and a North Hollywood Jack-in-the-Box and Bob's Big Boy. Check out this Rockford Files website for additional locations.